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[Pod] The Journey to 1 Million Downloads of the Art of Procurement Podcast w/ Philip Ideson and Kelly Barner

By March 19, 2023No Comments

“I didn’t set out to try and make content for everybody. My goal in those early days was, if I can create something where one in four episodes is of interest to somebody, then that’s a success.”  —Philip Ideson, Founder and Managing Director

Art of Procurement recently passed a major milestone for any podcast – but one that is particularly exciting for a niche business podcast… our one-millionth download!

Philip Ideson recorded the first episode of the podcast back in 2015 (he and Kelly Barner connected for the very first time to record episode 6!). Over time, the podcast has evolved and matured just as much as the procurement community has, and today it is the #1 downloaded procurement podcast in the world. 

But if you thought that was our whole story, you would be missing out on a lot…

To mark this occasion, Philip Ideson and Kelly Barner recorded a special episode to share behind-the-scenes stories and answer listener Q&A. Here are just a few of the things they cover in this unprecedented and unfiltered episode:

  • The master plan (or lack thereof) that motivated Phil to give up a perfectly good job to host a podcast
  • Some of the low points on the journey, and what the team learned from them
  • Episodes that were surprisingly well received… or didn’t resonate at all.
  • Why the secret to this podcast’s success may actually be another unrelated podcast

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