“The LinkedIn Creator Accelerator was an amazing program, but it was a 10-week content bootcamp. I think it was designed to be challenging; I don’t think they wanted it to be easy – and they certainly achieved that!”
In late 2021, LinkedIn selected Art of Procurement Head of Content and Brand Partnerships Kelly Barner to be one of 100 creators – and the only procurement professional – to go through their first ever Creator Accelerator Program. For ten weeks starting in January 2022, Kelly had to post four pieces of new content per week related to her project, which was focused on supplier diversity.
Although the program wasn’t easy to complete, it was a great opportunity for Kelly to learn more about a critical topic, to receive personalized coaching about how to make the most of LinkedIn, and to show a broad audience how valuable and interesting procurement is.
In this episode, Host Philip Ideson interviews Kelly about:
- Having the opportunity to be an early Beta tester for LinkedIn’s new live audio event functionality
- Best practices for being engaged on LinkedIn in a way that increases the size of your network and reinforces the value of active connections
- Challenging and surprising takeaways from her 50+ interviews with supplier diversity professionals, certifying organizations, and diverse-owned businesses
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