AOP Media
Your always-on partner for content-driven engagement: from brand to demand.
AOP Media
Your always-on partner for content-driven engagement: from brand to demand.
Procurement professionals engage with multiple pieces of content before reaching out to prospective partners, and risk-averse decision-makers need time to build trust.
As former procurement leaders, we understand your target personas, and with over one million data points captured every year, we combine art and science to craft content and events that ensure your message resonates at every stage of the buyer’s journey.
Our comprehensive, year-long programs include digital assets and in-person events, ensuring your brand remains consistently visible to our community of procurement executives and change makers.
AOP helps you get in front of the right person, at the right time, with the right message, so when your prospects are ready to buy, they think of you first.
The AOP Way
Demand generation is the result of an ongoing and self-reinforcing, flywheel of creation and engagement.
Unlike one-time content campaigns, an always-on campaign improves with time, building trust and brand awareness with your target personas.
Rather than accepting content expiration, build on your campaign over time and incorporate what you learn during creation and engagement.
Make every touchpoint count
We create and distribute content that targets all stages of the buyer's journey and repurpose content to fill multiple distribution channels
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Awareness
- Podcast interviews
- Podcast sponsorships
- Blog posts
- In-person events & roundtables
- Custom research
- Event accelerator
- Product videos
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Lead Generation
- Webinars
- Digital events
- White papers
- Buyer's guides
- Roundtables
- Think tanks
- In-person events
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Decision Support
- Case studies
- Testimonial interviews
- Implementation guides
- Business case and proof of concept development
- In-person events & roundtables
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Customer Success
- Customer stories
- Customer roundtables
- Customer events
- In-person events
- Underwritten learning and development workshops
- Procurement training and insights for your sales and account management teams