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AOS Podcast

Losing the Plot: Social Mission v. Business Fundamentals

By June 2, 2022April 2nd, 2024No Comments

ESG – or environmental, social, and governance – programs are high visibility opportunities for companies to grab headlines, earn goodwill and brand loyalty from consumers, and hopefully make the world a better place. But if not pursued strategically, they can also be a company’s downfall.

In this week’s Dial P audio podcast, Kelly Barner shares the lessons learned from companies who have chosen to put social mission before business fundamentals:

  • Consumer brands that are required to have a social or environmental mission or risk divestment from the company
  • Why inclusive sizing sounds nice but comes with costs that can’t easily be passed along to consumers
  • Social missions that were wildly successful in their ability to improve brand reputation without distracting the team from their operational marks
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