Category Specific: Marketing Influence

016: Apply Marketing Procurement Best Practices to Become Relevant to Your Difficult Business Stakeholders, with Bob Rodwell of Incaman

As you may be aware, I am planning on a number of category specific shows. The intent is to provide insights, tactics and strategies that both help professionals that manage particular categories – or lead other people that do. However, these shows also help professionals that manage other categories apply some different thinking to their book of business.

Today’s guest on The Art Of Procurement is Bob Rodwell, Owner of Incaman Limited and Senior Consultant with Reforma Consultancy. Bob helps procurement departments build stronger engagement with Marketing stakeholders.

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“When building relationships with Marketing, you should engage early, and without an agenda. Allow them to establish their own needs.”

In this episode, you will learn:

  • How to become relevant when managing the Marketing category.
  • How to Apply Marketing Procurement best practices to become relevant to your difficult stakeholders.
  • Best practices for managing RFP’s for creative services.
  • Why Pepsi decentralizing marketing procurement was a one off, and not part of a broader trend.
  • What people should do today if they want to start thinking about building stronger relationships with marketing.

Episode Transcript (PDF):

  • Click here to download a copy of today’s episode transcript (PDF).

Links and Resources:

Thanks for Listening!


About the author

Philip Ideson

Philip Ideson is passionate about the role that procurement professionals and leaders can plan in creating competitive advantage for their organizations in ways that go beyond the traditional value proposition.

Philip founded Art of Procurement as a way for the procurement community to learn from each other, increasing the impact they have on their organizations. In 2017, he co-founded Palambridge, a virtual platform of procurement experts, technology, and intelligence. Palambridge provides a broad range of flexible procurement solutions, available on-demand.

Prior to Art of Procurement and Palambridge, Philip enjoyed a career that spanned the procurement value chain, working across three continents for organizations such as Accenture, Procurian, Ally Financial, Pfizer and Ford Motor Company.

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