ESG – or environmental, social, and governance – programs are high visibility opportunities for companies to grab headlines, earn goodwill and brand loyalty from consumers, and hopefully make the world a better place. But if not pursued strategically, they can also be a company’s downfall.
In this week’s Dial P audio podcast, Kelly Barner shares the lessons learned from companies who have chosen to put social mission before business fundamentals:
Consumer brands that are required to have a social or environmental mission or risk divestment from the company
Why inclusive sizing sounds nice but comes with costs that can’t easily be passed along to consumers
Social missions that were wildly successful in their ability to improve brand reputation without distracting the team from their operational marks
