“When you’re trying to engage a community that you serve in any kind of communication effort, it needs to be easy because a confused mind does nothing.”
This week we are featuring a special crossover episode from The Sourcing Hero podcast, a collaboration with our partners at Una. Hosted by our own Kelly Barner, The Sourcing Hero brings together professionals from a broad range of roles to share their stories of business heroism and optimism.
In this episode, Kelly welcomed Ashley Sieb, a creative, energetic marketing and communications specialist who knows her way around procurement. She also knows how to get – and keep – people’s attention… and then (to use her personal mantra) “find a way forward” that works for everyone.
Listen in as Ashley shares her tips and perspective on how anyone can drive higher levels of engagement from different types of audiences:
The components of her personal model for driving engagement: the REAL model
Whether all personality types are equally effective at doing what needs to be done to drive engagement
When and how engagement and communication are the same, and when communication is a channel for driving others’ engagement
