119: How Anthem Procurement Became a Trusted Advisor to their Marketing Stakeholders w/ Greg Antoniono
Today on the show, I am joined by Greg Antoniono. Greg is the Sourcing Director for Marketing at Anthem, one of the giants of the US Health Care industry
Over the course of the last eight years, Greg has taken his marketing procurement group on a journey from having very limited influence to being a key partner with a direct line to the Chief Marketing Officer.
In today’s show, Greg and I discuss the key steps and learnings that he, and Anthem, took on that journey.