In the classic book Crossing the Chasm, author Geoffrey A. Moore explains how companies and organizations can learn to embrace disruptive ideas. The chasm they must cross bridges the divide between innovators and early adopters to the all-important early majority.
The Art of Procurement team regularly supports all kinds of travelers as they make their way across the chasm. We help disruptive startups communicate their value proposition in a way that appeals to the early majority, and we help innovative procurement leaders drive transformational change – even in corners of the company that would prefer to keep the status quo.
In this Digital Outcomes 2023 session, Philip Ideson and Kelly Barner shared their perspective from inside the chasm. What distinguishes successful travelers on both sides of the practitioner/provider divide – and what can we all learn from them?
Watch all sessions from AOP Digital Outcomes 2023 here