SIG The Sourcing Industry Landscape

SIL Podcast: The Power of Authenticity w/ Rob Bernshteyn

Welcome to the latest Sourcing Industry Landscape podcast, hosted by Dawn Tiura.

Rob Bernshteyn is the Chief Executive Officer of Coupa Software, a cloud platform for business spend management.

After moving to the U.S. at a young age, what began as an interest in sports memorabilia turned into a profitable venture during middle school and high school to help fund his college education. Rob believes that building high-performing teams begins with hiring people who exhibit true authenticity.

His vision for the future of sourcing is a transition from back-office functions to an executive role reporting directly to the board that aligns business spend with the organization’s business goals.

Key Takeaways:

  • The ability to bridge the gap between strategy and execution to drive a project from concept to completion is one of the most valuable skills any professional can develop.
  • When it comes to building great teams, Rob looks to hire people who are grounded, transparent, honest and understand their strengths and weaknesses.
  • Rob’s advice for rising stars in sourcing is to keep an open mind: give yourself the chance to look at business spend with fresh eyes and always question old assumptions.

About the Guest:

Rob Bernshteyn is the Chief Executive Officer of Coupa and drives the company’s strategy and execution. Rob has over two decades of experience in the business software industry. Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news channels including Bloomberg and NPR. Rob earned a BS in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.

About the Company:

Coupa Software (NASDAQ:COUP) is the cloud platform for business spend management. It delivers “Value as a Service” by helping our customers maximize spend under management, achieve significant cost savings and drive profitability. Coupa provides a unified, cloud-based spend management platform that connects hundreds of organizations representing the Americas, EMEA and APAC with millions of suppliers globally. The Coupa platform provides greater visibility into and control over how companies spend money. Customers – small, medium and large – have used the Coupa platform to bring billions of dollars in cumulative spend under management.

Links and Resources:

About the author

Philip Ideson

Philip Ideson is passionate about the role that procurement professionals and leaders can plan in creating competitive advantage for their organizations in ways that go beyond the traditional value proposition.

Philip founded Art of Procurement as a way for the procurement community to learn from each other, increasing the impact they have on their organizations. In 2017, he co-founded Palambridge, a virtual platform of procurement experts, technology, and intelligence. Palambridge provides a broad range of flexible procurement solutions, available on-demand.

Prior to Art of Procurement and Palambridge, Philip enjoyed a career that spanned the procurement value chain, working across three continents for organizations such as Accenture, Procurian, Ally Financial, Pfizer and Ford Motor Company.