172: A Ninja’s Guide to Effective Negotiations w/ Mark Raffan

This week, I am joined by negotiation ninja Mark Raffan. Mark leads a negotiations training business – both for buyers and sales professionals – and recently launched his own podcast – Negotiations Ninja – which I highly recommend that you check out.

We had a wide-ranging discussion on all things negotiation –  from negotiation strategies and approaches, to the common pitfalls that negotiators face.  What was particularly insightful was hearing how a salesperson is taught to negotiate so that we could spot those tactics, and understand when they are being used, as we sit on the opposite side of the table.

I had a blast talking to Mark, and I hope you enjoy the conversation as much as I did!

“A lot of people think that negotiation is sort of like a gun slinger’s paradise where you can go in and shoot and ask questions later. Yeah, I mean maybe you’ll hit a couple negotiations where you’ll win on that but the vast majority of the time you’re going to lose and you’re going to lose big because you haven’t prepped a strategy.” – Mark Raffan

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About the author

Philip Ideson

Philip Ideson is passionate about the role that procurement professionals and leaders can plan in creating competitive advantage for their organizations in ways that go beyond the traditional value proposition.

Philip founded Art of Procurement as a way for the procurement community to learn from each other, increasing the impact they have on their organizations. In 2017, he co-founded Palambridge, a virtual platform of procurement experts, technology, and intelligence. Palambridge provides a broad range of flexible procurement solutions, available on-demand.

Prior to Art of Procurement and Palambridge, Philip enjoyed a career that spanned the procurement value chain, working across three continents for organizations such as Accenture, Procurian, Ally Financial, Pfizer and Ford Motor Company.