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AOP PodcastDial P for Procurement

Hey CEOs – Love the One You’re With

By April 28, 2022May 31st, 2023No Comments

In this week’s Dial P audio podcast, Kelly Barner wonders whether CEOs have to – or even can – love their customers. What does that require from executives and what happens if they are unable to muster such a personal emotion in the workplace?

In most B2C companies, but especially in retail, there are some key differences between the ‘typical’ CEO and his or her customers. From age to gender, annual salary to the place they call home, CEOs and the average middle American have very little in common. And while CEOs can’t make themselves like their customers, they can certainly understand what appeals to them about the company’s offerings and why… and give them more of that.

Using real life examples – both good and bad – we will see what CEO love looks like and what the opposite earns them. Building a community, even a community of one, based on value, respect, and communication, is a foundation. But as LinkedIn Creator Accelerator Program member Nicky Saunders asked in a recent post, “Have you celebrated and talked to your people or are you too busy chasing more?”

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