165: Articulating Procurement’s ‘Brand Promise’ to the Organization w/ Chandar Pattabhiram

My guest today is Chandar Pattabhiram, the new Chief Marketing Officer at Coupa. We sat down and recorded this podcast during the SIG Fall Summit in Carlsbad, California, which explains all of the interesting background noises you may hear. I took that opportunity to get his fresh perspective on how procurement can elevate its role in the organization.

“It’s one thing to say ‘I saved money’ which a lot of people talk about, but it’s another to talk about the strategic value of procurement in terms of driving agility to the organization, driving competitive advantage for the organization, and then driving visibility and compliance… controlling all those pieces that a CFO cares about as much as saving money. – Chandar Pattabhiram

Highlights from the Show Include:

  • Procurement must discuss their value potential internally, not just focus on the activities they undertake.
  • Be able to articulate – and deliver on – the brand promise procurement has made to the organization.
  • Find ‘wingmen’ in the organization that can work alongside procurement to deliver against strategic metrics.
  • At the end of the day, it is about how far a company can make each dollar go towards build competitive advantage and beating the competition.
  • The tangible power of the procurement community and their knowledge for whoever finds the best way to leverage them.

Links and Resources:

About the author

Philip Ideson

Philip Ideson is passionate about the role that procurement professionals and leaders can plan in creating competitive advantage for their organizations in ways that go beyond the traditional value proposition.

Philip founded Art of Procurement as a way for the procurement community to learn from each other, increasing the impact they have on their organizations. In 2017, he co-founded Palambridge, a virtual platform of procurement experts, technology, and intelligence. Palambridge provides a broad range of flexible procurement solutions, available on-demand.

Prior to Art of Procurement and Palambridge, Philip enjoyed a career that spanned the procurement value chain, working across three continents for organizations such as Accenture, Procurian, Ally Financial, Pfizer and Ford Motor Company.