Category Specific: Marketing Archives | Art of Procurement

AOP Podcast Business Alignment Category Management Category Specific: Marketing How To

January 23, 2017

How Anthem Procurement Became a Trusted Advisor to their Marketing Stakeholders w/ Greg Antoniono

Today on the show, I am joined by Greg Antoniono. Greg is the Sourcing Director for Marketing at Anthem, one…

Philip Ideson

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Bob Rodwell Marketing Procurement Best Practices

AOP Podcast Category Specific: Marketing Influence

January 19, 2016

Apply Marketing Procurement Best Practices to Become Relevant to Your Difficult Business Stakeholders, with Bob Rodwell of Incaman

As you may be aware, I am planning on a number of category specific shows. The intent is to provide…

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