AOP PodcastCategory ManagementCategory Specific: Marketing August 3, 2020 The Current State of Marketing Spend Management W/ Kathleen Jordan “There is a greater push towards digital in marketing but we’re also seeing budget freezes. We're seeing a shift from… Philip Ideson Love0
AOP PodcastBusiness AlignmentCategory ManagementCategory Specific: MarketingHow To January 23, 2017 How Anthem Procurement Became a Trusted Advisor to their Marketing Stakeholders w/ Greg Antoniono Today on the show, I am joined by Greg Antoniono. Greg is the Sourcing Director for Marketing at Anthem, one… Philip Ideson Love0
AOP PodcastCategory Specific: MarketingInfluence January 19, 2016 Apply Marketing Procurement Best Practices to Become Relevant to Your Difficult Business Stakeholders, with Bob Rodwell of Incaman As you may be aware, I am planning on a number of category specific shows. The intent is to provide… Philip Ideson 0 Love0